Strategic Plan

Wisconsin Academy of Family Physicians – Foundation

2023-2025 Strategic Plan – 2023

Mission Statement

To enhance the quality of family health care in Wisconsin through the appropriate funding of the education, research and philanthropic projects of the Wisconsin Academy of Family Physicians by providing significant support and stewardship of funds.

Areas of Focus

Execute, enhance and embrace the Foundation Development Plan

Goal 1: Align fundraising goals and strategies that focus on overall long-term support of the Foundation

Sustainable Contributions Program- Introduce and promote monthly giving to convert existing donors and engage new donors in the program.
Increase endowment and undesignated funding goals
Assign accountability to the boards to achieve development plan goals
Utilize unique talents of board members to expand skill set in fundraising
Involve board members in donor cultivation, retention & stewardship
Provide resources for fundraising training
Facilitate more relationship building
Identify and support primary care training to the community
- Increased transparency with board member giving expectations
- Frequent personal reminders & contribution updates throughout the year
- Members & Public at Large
  - Target one-time donors & members who haven’t given
  - Donor-centric fundraising approach
    - Engage donors in overall mission of the Foundation
    - Focus communication efforts on connection to Family Medicine community
    - Focus on Corporate Giving
    - Member spotlights for students
      - Translate participation in quarterly drawings to overall long-term support of the Foundation through sustainable giving
      - Use member spotlights and other formats to create awareness and encourage giving
      - Leadership development
      - Workforce
      - Wellbeing – member engagement – “Healthy Physician-Healthy Practice-Healthy Patients”
        
        Provide value to members and build community by promoting activities that combat burnout and administration burden, strengthen resiliency, and provide lasting wellness (virtual engagement opportunities-peer support groups, networking nights)
        
        Program funding
        
        Scholarships
        
        Students to National Conference – 50 students = $30,000
        
        Stethoscopes for FM Residents – one visit per program = $5,500
        
        Engage members across the state in visits, not just local physicians
        
        Undesignated = $35,000
        
        Endowment = $2,000

Goal 2: Empower Academy & Foundation board members to execute the Development Plan

Goal 3: 100% board members donate (Academy and Foundation boards)

Goal 4: Increase the number of donors– 10% increase annually

Goal 5: Build on success of quarterly drawing program

Connect and integrate Foundation support for WAFP Areas of Focus

Goal 1: Collaborate with Academy to identify specific opportunities to support Academy activities, whether virtual or in-person

Goal 2:Support WAFP CME and MoC efforts for members

Continue support for promoting a Family Medicine Workforce

Goal 1: Through Sustainable Contributions Program, continue fundraising for:

Goal 2: Collaborate with Academy to develop fundraising opportunities to support practicing physicians

Goal 3: Expand cultural understanding and address diversity